New year brings new look
Impact Strategies, Inc asked STUDIO H creative to keep the elements of their existing logo but to make it more modern and relevant. STUDIO H can help you rebrand as well or create a new brand from scratch. Is this the year for a new look?
Notes from the client:
When launching Impact Strategies Inc, I was determined to save money by setting up essential business items myself: from licensing to business finances and branding, I was determined to do it on my own. Now two and a half years into the business and spending more than if I had just done it right the first time, I appreciate the value of working with other business professionals on these essential items.
Hara is one of those professionals. I recently hired STUDIO H creative to help refresh the Impact Strategies Inc. logo. Impact Strategies Inc. has grown from a single contract to multiple contracts with philanthropic and non-profit agencies and most recently, venturing into the for-profit world. With the growth the business has experienced since launching in mid- 2015, I felt confident it was time to compliment our reputation with a professional business image and branding package.
The old logo was a conglomeration of Pinterest, free online stock images, a little help from a family member and topped off with my latest bright idea of attempting to refresh the logo by teaching myself Adobe Illustrator. I appreciated Hara’s ability to maintain the pieces of the logo that were important to me while adding her own creative touch to design a logo that projects a professional image.
My goal was to go into 2018 with a professional logo to be used as a launchpad for a full branding package. Thanks to Hara, Impact Strategies Inc. now has a professional, authentic logo and is well positioned to tackle the next steps of developing our tag line, our value proposition and our website and social/digital presence.
Jerrie Allard, firstname.lastname@example.org, LinkedIn