Why are logos hard but fun?
Because there are just so many opportunities with design and you don’t know what the client will like. I’m ALWAYS surprised, even after 29 years in the business!
The logo for Visit Rainier is the perfect example. Ultimately, they had 43 options!
Below are a portion of those presented and the final version chosen at the very bottom.
In the end, we used the Mount Rainier mountain range, not just any mountain range. So some of the options were taking some initial concepts and reworking them.
Fun! But hard. Because logos are personal, and important, and you just never know…