“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
People remember you, your company, when you inspire some kind of emotion.
We’re bombarded with images/ads/information constantly. We ignore most ads. Rational ads go unnoticed. But emotional ads can capture our attention and the stronger the emotion, the more it will be remembered. This is the key to developing brand loyalty as long as you stay true to the voice of your brand: the character, the personality.
Are you being creative enough to stand out? What story are you telling? Can your customer see themselves in the story? Are you pulling their heart strings? Making them laugh? Making them want what you’re selling?